As an Electronic Marketing Manager, one of my main job requirements is to get my brand noticed through social media. Attract as many eyeballs as I can. And those eyeballs should share with other eyeballs and on down the ocular line. But how does someone create a post that will go viral?
Well from many years working in news and many more years of being a human, I've found there are three things that can garner the public's attention in a flash:
2. Pets
3. A Water Skiing Squirrel
Since I don't currently possess the latter two, but I do have a baby...I decided to make Anlee a living advertisement (but she's not doing it for free, she gets complimentary diaper changes and I compensate her with rich milk). Some might accuse me of child exploitation, but it's not like she's promoting Russian vodka or the next Kevin Hart movie or anything. My company is all about family values, so what a great way to promote that...with my family getting valued by the adoring interwebs.
I simply take a picture of my daughter doing something, post it to our Facebook page and watch the "aawwww-someness" spread. She's so cute, it doesn't take much to get clicks. Our followers love the posts and some even upload pictures of their own kids. Sharing is caring.
It's rare to have a mascot that grows. But I have a living, breathing, eating, pooping brand spokesman who doesn't mind posing for her paparazzi dad.
Maybe one day my daughter will tell me no more. Maybe one day she'll tell me she prefers Walmart! But for now, she's my little internet celebrity.
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